Kitchen Appliances Bundle Journey
KitchenAid
E-commerce
Goal
Design a brand new product bundling journey for KitchenAid Australia's online store website, to allow users to create and purchase custom product bundles and increase revenue per order.
Impact
Delivered multiple bundle experiences to fit a variety of offer mechanics, allowing our client get the experience approved by internal stakeholders to be implemented permanently on the site.
Approach
Research and discovery
Analyse current website analytics, site structure and competitor solutions and map out 3-4 possible journeys to figure out the most effective touchpoints to focus on.
Iteration
Explore to 2 most compelling journeys and design more comprehensive mockups to help all stakeholders understand and the general look and feel of both experienences.
Final mockups and handover
Add details, interactions and animation to our finished mockups to allow to final sign-off and efficient developer hand-off.
Get in touch
Interesting in working with me? Need a website or app made? Just want to chat about design?
Feel free to reach out and send me a message :)