Jan 17, 2023

A/B Testing Dashboard

Cheil

Web App

Dashboard

Goal

Design an platform for Cheil to use both internally and with clients to report of its conversion rate optimization program and keep track of its backlog of A/B testing results.

Impact

Delivered a fully designed UI with a detailed development and integration plan.

Approach

Research and discovery

Look into the the technical feasibility of integrating the new platform with our current tracking solution, and then research and compare our needs with similar existing solutions, to plan out key features.

Wire-frames

Create an outline of the main elements and interactions we need to include in a form that we can present to internally for approval and scope sign-off.

Mockups and prototyping

Create a more accurate visual representation of the previously outlined features with actual assets, fonts, and styles, to communicate some of the more detailed aspects of the experience both to client and developers.