Dec 1, 2023

TV Category Page

Samsung

Goal

Design a way to improve Samsung Australia’s Discover TVs page, to make it easier for users to research and buy the Samsung TV product that is best for their needs.

Impact

Delivered a new optimized design for the Discover TVs page, with specialized content and assets, as well as a component template for the client to reuse on any other similar projects.

Approach

Research and discovery

Research and discovery

Explore the current page and analyse how it performs quantitatively (conversations, page bounce rate, scroll depth etc.) and qualitatively looking a session replays to find any key paint points.

Explore the current page and analyse how it performs quantitatively (conversations, page bounce rate, scroll depth etc.) and qualitatively looking a session replays to find any key paint points.

Mockups and prototyping

Mockups and prototyping

Create an accurate visual representation of the solution with actual assets, fonts, styles, to communicate some of the more detailed aspects of the experience both to client and developers.

Testing and implementation

Testing and implementation

Run an A/B test against the current site version to measure the effectiveness of the new version and implement the winner of the test as a permanent component on the live site