Jan 1, 2023

TV Product Cards

Samsung

Goal

Redesign the TV listings page Product Cards to improve the experience of shopping for a TV on Samsung Australia’s main website

Impact

Delivered and implemented a new Product Card design that presents TV features in a more digestible way, leading to a higher average order conversion rate

Approach

Research and discovery

Research and discovery

Analyze the current performance of the affected areas of the website, and related observe user behaviors to determine specific pain points and problem areas.

Analyze the current performance of the affected areas of the website, and related observe user behaviors to determine specific pain points and problem areas.

Mockups and prototyping

Mockups and prototyping

Create a more accurate visual representation of the solution with actual assets, fonts, styles, to communicate some of the more detailed aspects of the experience both to client and developers.

Testing and implementation

Testing and implementation

Run an A/B test against the current site version to measure the effectiveness of the new version, and implement the winner of the test as a permanent component on the live site